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A woman and two girls look at a phone Photo credit: Temilade Adelaja via Communication for Development Ltd.
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Jamie Anderson, Ghada Elabed, Alessandra Galiè, Jeehye Kim

Everyone Loves Drama: Changing Financial Norms With Edutainment

Edutainment does more than entertain. It shapes our understanding of the world and sparks change – and even the use of financial services. Compelling characters in engaging stories can increase account ownership, savings, and financial planning.