Cristina Martinez

Financial Sector Specialist

Cristina Martinez is a member of the Financial Services for Equality and Growth team at CGAP. She leverages the power of data to promote financial inclusion for traditionally excluded and underserved populations, with a particular focus on Open Finance and inclusive Artificial Intelligence models. Cristina's work at CGAP has focused on identifying foundational building blocks that can scale inclusive finance, including data-sharing infrastructure agent networks, social assistance cash transfers, and advising financial institutions on reducing gender gaps in finance. Passionate about unlocking the private sector's potential to advance financial inclusion, Cristina strives to ensure that robust consumer protection frameworks accompany innovative financial solutions.

With over a decade of experience in the financial sector, she previously worked at Citibank, specializing in consumer protection, conduct risk, and product management. Prior, she contributed to various financial inclusion and consumer protection initiatives at The World Bank within the research department.

Cristina holds a Master’s degree in Business Administration and a Master’s in Public Policy from the University of Chicago and a Bachelor’s and Master’s in Economics from Universidad de Los Andes in Colombia.

By Cristina Martinez

Blog

How Did Bancolombia Create a Successful Rural Agent Network at Scale?

Bancolombia is a great example of a provider that's been successful in developing rural agent business models at scale, therefore playing a critical role in furthering financial inclusion. Here, we look at the factors that explain their success.
Blog

High Tech, High Touch: Bringing Formal Loans to Rural India

Despite its success developing digital public infrastructure to enable inclusive financial development, India still faces challenges in bringing formal credit to rural and low-income households. A new app supported by CGAP aims to provide a solution.
Research

Mystery Shopping for Financial Services

This Technical Guide is designed to enable policy makers with jurisdiction over market conduct issues, consumer protection organizations, and development agencies to conduct mystery shopping exercises.