Gayatri Murthy

Senior Financial Sector Specialist

Gayatri Murthy leads CGAP’s work on building country-level approaches to improving women’s financial inclusion. Previously she led work on platform worker livelihoods and inclusive fintech. Her work has focused on improving research methods to better understand the lives of low-income people, so that emerging insights better transform policy, private sector and funding. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance.

Before joining CGAP, Gayatri worked for 6 years in market research in South Asia and Sub-Saharan Africa. She began her career at GiveIndia, a platform to promote efficient and effective giving in India.

Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi

By Gayatri Murthy

Research

Financial Services for Gig Workers: Lessons on Getting Design and Delivery Right

This brief highlights four examples of successful design and delivery methods employed by industry leaders in providing financial services to gig workers.
Research

The Setup: Partnerships and Conditions for Offering Financial Services to Gig Workers

Platforms can offer financial services to underserved gig workers through digital channels, but it's essential to have the right environment for payments, regulations, and analysis. In this brief, early lessons share how institutional partnerships can lead to successful market entry.
Research

Putting Gig Data to Work: Innovations in Expanding Credit Access

Learn how industry pioneers such as Moove and Karmalife have developed algorithms and products to use work and earnings data to extend credit to gig workers in this new brief.
Research

Women in the Platform Economy: Emerging Insights

Millions of women work in the platform economy but often face barriers that prevent them from capturing platform-based opportunities. Learn about female workers’ experiences and how financial services can help make platforms more inclusive.
Research

How Can Financial Services Support Platform Work? Insights from Five Emerging Markets

Based on research with platforms and their workers across five countries, this report describes the platform ecosystem in emerging markets, the experiences of workers and sellers in key sectors, and how financial services can help these workers improve their livelihoods.